All about Balmain x H&M

The long waiting period is about to come to an end: the launch of Balmain x H&M collection is very soon. Today we were finally shown the images of the results of the collaboration, so it’s time to make the final choice about what do we have to save up for.


Team H & M and Oliver Rousteing have been teasing their fans for a really long time now. Finally a full selection of items is out. Some of the looks we have already seen after the release of the campaign and the look book staring famous Gigi Hadid and Kendall Jenner. Now it’s only two weeks left till all the collection is distributed to the H&M stores around the world. It’s time to precisely define and set goals – which pieces do we want the most – because there is going to be a real hunt for every single one. Which ones do you like the most?

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While you can’t actually get your hands on the line Nov. 5, the #HMBalmaination show, which will be live streamed on Periscope at 7:30 p.m., will be less about the clothes themselves, and more about how they’re presented. With The Cut reporting a two-level runway, live musical performance, and epic dance-off, we can only imagine the wild ways in which It girls Kendall Jenner, Gigi Hadid, and Jourdan Dunn will debut the collection.

Balmain x H&M – Oliver Rousteing – A vision of a new world

Balmain’s creative director Olivier Rousteing invited the H&M team to his Paris studio to tell us more about himself, the house of Balmain and #HMBalmaination. In this chapter, Rousteing talks about how fashion played a crucial part in his life. Take a look.

Behind the scenes from the Balmain x H&M campaign music video

Exclusive behind the scenes starring Kendall Jenner, from the campaign music video celebrating the launch of the new Balmain x H&M collaboration.

Video: H&M

Photographs: Balmain

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