South Korean cosmetics are rising in popularity, and it is not without reason. New innovations from So-Ko are developed within the makeup industry frequently, and are spreading across the globe. These products are both effective and affordable, making them the must-have of every makeup enthusiast across the planet.
Many people believe this to be a new trend, however, South Korea has been a source of many makeup trends throughout the decades, from sheet-masks to the BB-cream. The foundation of the great cosmetic success is the investment from the government, the innovation and the thoroughness of their testing. Cosmetics are now South Korea´s second biggest industry, after technology and the industry is said to be seven years ahead of any cosmetic industry in the world. What started the global expansion were the tense trade relations between Japan and China, giving South Korea an opportunity to sell to both.
The main goal of Korean Cosmetics is to nurture the skin, and instead of focusing on covering up blemishes and skin irregularity, it emphasizes on healing the skin. The magic lies in the ingredients, which is out of the ordinary to say the least. Snail slime and bat-faeces are some of the most out-there ingredients, but do not let this discourage you. Extracted from snails are elements that help fuel the development of collagen and elastin in a natural way.
The skin care routine of Korean women is something they take pride in, and the average time spent is 40 minutes with 12 different steps. They spend twice as much of their income on beauty products than Western women. As a result, a demand for better products has influenced more research and technology. Some of the newest trends in the skincare routines include carbonated products, and who doesn’t like a little bubbly? The carbonated effect is supposed to cleanse your pores, as well as toning and firming the skin. If you struggle with acne or hyperpigmentation, seaweed could help as it is rich with vitamins and nutrients that help fight these skin conditions. What most South Korean skin products have in common is the natural ingredients that all serve a different purpose, so if you don’t want to spend money on 12 different products to be used every day, you can pick and choose those that are helpful to your skin type. As the products are so affordable, it is easy to try out different versions and find the right fit for you.
Here are some of our other favourites:
Text: Sigrid Solberg
Images: Passingfancyblog, Marie Claire, Forbes, Amazon, Ebay, Holika Holika, Bestproducts.com