How can traditional craftsmanship survive in the modern world?
The Business of Fashion goes inside three Parisian craftsmanship companies to find out whether or not can traditional craftsmanship can survive in the modern world.
Around the world, the beauty and cultural wisdom of age-old craftsmanship is on the verge of extinction. Highly-skilled craftsmen and women have become an endangered species as more young people have chosen other career options. This, and the proliferation of mechanised, globalised production has brought many traditional, craft-based businesses to their knees. Those that remain are often small, family-run enterprises, without the financial resources to attract and develop new talent and without the skills to create sustainable business models. How can traditional craftsmanship survive in the modern world?
Imran Amed, the founder of the Business of Fashion interviewed three companies that specialise in traditional craftsmanship. The first to talk about how craftsmanship can survive in the modern world was Caroline Leborgne, the managing director of Lesage, a world renowned embroidery maison that is now part of Chanel subsidiary Paraffection.
Imrad Amed also went to talk to Nadine Dufat, a managing director of Gerard Longon, a pleating maison that is now part of Chanel subsidiary Paraffection.
The Business of Fashion also goes inside Massaro, an iconic shoemaker that is part of Chanel subsidiary Paraffection, to discuss how craftsmanship can survive in the modern world with its managing director Philip Atienza.
So how can traditional craftsmanship survive in the modern world? Let us know what you think about this topic in the comment section below.
Videos: Business of Fashion
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