Burberry recently announced that it may join other luxury brands such as Gucci and Michael Kors to become fur-free.
Burberry has undergone some major changes over the past year. Handing over the CEO reign from Christopher Bailey to Marco Gobbetti, the fashion house also recently told The Sunday Times that it is reviewing its use of animal fur, intending to eventually go fur-free.
Burberry recently commented that their use of fur was “limited” but insisted that any fur used was “sourced from authorised, regularly inspected suppliers operating to high ethical standards.” This seems slightly counterintuitive, as it’s hard to say that fur can truly be ethically sourced. However, Burberry are taking the all-important baby steps to get their pledge up and running, and this was evident in their most recent September 2017 and February 2018 collections which were entirely fur-free.
As it stands, there is no confirmed date for when Burberry will no longer use fur in their designs, but in the meantime, we can all thank one person – Meghan Markle.
Claire Bass, executive director of the Humane Society International commented that “Burberry is famous for being a royal fashion favourite,” and Markle has been seen wearing the quintessentially British brand by opting for a plaid coat in a recent trip to the Scottish capital. Furthermore, Markle’s former agent Gina Nelthorpe-Crowne told The Independent that Meghan refuses to wear fur and that a wardrobe staple of hers is a pair of vegan leather trousers.
Evaluating the huge influence the Royals have on sartorial trends – considering that sell-out garments worn by Kate Middleton have contributed approximately £1 billion to the UK fashion industry alone – it is plausible that brands like Burberry have rethought their fur policy to ensure increasingly influential figures such as Markle will continue to be advocates of their brand.
Hopefully, Burberry will set a date sooner rather than later to be fur-free in the pursuit to continue ever-growing progressions in ethical and sustainable fashion.
What are your views on fur-free fashion? Are you surprised it is taking fashion houses so long to make the change? We’d love to hear in the comments below.
Text: Natalie Zannikos
Images: Harper’s Bazaar, Burberry, Cosmopolitan, The Telegraph