Monday night Sarah Burton and her collection for Alexander McQueen celebrated the female paganism in front of the audience during Paris Fashion Week.
Similarly to last season, the collection is inspired by a road trip with the team, this year to Cornwall – the withiest part of United Kingdom. In Cornwall, they came across this “cloutie” tree, where people had tied charms and ribbons around it while making a wish. The hopes, the dreams and the primal connection to the world were a clear red line went through the whole collection.
The collection offered materials as leather, cashmere and lace, styled with fringes and ribbons that were either presented as a stitched pattern to the clothing or hanging down, increasing the feeling of movement while the models walked down the catwalk. While the colour palette mainly consisted of beautiful multi-coloured dresses, the audience could spot some black and grey coloured looks in a clean and minimalistic silhouette in-between. Many of the dresses were dominated by voluminous sleeves and ruffles.As a contrast to the collection, the make-up was rather simple. The hairstyles of the models were styled in a casual saltwater look, often parts of the hair were tied together in a ribbon in front to complement the collection.
Burton and McQueen manages to bring the spectators on a road trip to a place where you can make a wish and enter a dream world of colours and beautiful patterns. Additionally, the creative director had stitched Alexander McQueen’s name and date of birth into the decoration of one of the dresses, a touching celebration of the founder.
Text: Synne Krogstad