Anti-pollution cosmetics: marketing move or an essential?

Backstage Tales Beauty investigate what is anti-pollution cosmetics, what components does it include and whether or not this is growing niche in skin care.

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Ozone, carbon dioxide, carbon footprints, nanoparticles and other contaminants are dangerous for the skin. The problem of environmental pollution is becoming an increasingly popular topic within the beauty industry. For brands, this is definitely a new opportunity to attract customers. We tried to figure out what is all the hype about and whether it is worth investing in it.

What happens to the skin in a polluted environment?

Dry skin, changes in the pH of the skin, accelerated aging – this is the price we pay for living in megapolises. First of all, sensitivity increases, due to this, the vessels begin to shine more brightly. Also, the skin dries quicker, which indicates the accumulation of the stratum corneum on the surface of the skin, and its fast exfoliation. Thus, the skin tries to protect itself from environmental pollution by building up the deadly stratum corneum. Visually the skin looks more grey, tired, dry and rough. The T-zone, on the other hand, becomes greasier as it produces more ferments as its own protection mechanism.

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What is anti-pollution-cosmetics?

Part of the anti-pollution beauty products are aimed at skin cleansing, another part of them on protection. Anti-pollution cosmetics include antioxidants, vitamins, moisturizing and nutritional components, an SPF-factor.

In response to the requests of big-city residents, cosmetic brands came up with a set of ingredients that are necessary to resolve the issues. In my opinion, from a business point of view, this is a very smart marketing move that allows attracting new customers to the brands. The components that are included in these kinds of cosmetics can be found in the list of ingredients of other products.

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How exactly do anti-pollution cosmetics work?

One of the ways to combat pollutants that anti-pollution cosmetics use is through antioxidants and antiglycation. The first are fighting with oxidative processes in skin cells, the latter – with the processes of aging of collagen and elastin with excessive use of glucose. According to the recent studies, the main ingredients that effectively fight pollutants are vitamin B3, C and E, resveratrol, tomato extracts and green tea. It is important that anti-pollution-cosmetics allow the skin to breathe without creating a film (what happens often when using SPF) which could clog pores. It is important to note that SPF products should be used together with anti-pollution cosmetics, and not instead. A number of brands have already developed products, which includes a sunscreen and are convenient for daily care.

So, do we have to buy anti-pollution cosmetics?

It seems that anti-pollution is the new detox. It is an advanced antioxidant, very multifunctional. Useless? No. But you can live without it.

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Have you used anti-pollution cosmetics before? Let us know your thoughts.


Text: Irina Gorskaia

Images: Allure, Vogue.co.uk

Digiprove sealCopyright secured by Digiprove © 2018 Irina Gorskaia

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