ASOS is tapping into the hype for The Lion King

The fast-fashion online retailer ASOS is teaming with Disney to create a capsule collection based on the movie we all love, The Lion King, ahead of its upcoming live-action reboot, which will premiere in theatres on the 19th of July 2019. We are in love with the new capsule collection.

asos x disney - the lion king collaboration

Hitting Nineties nostalgia at its core, the collection leverages original scenes and beloved characters from the 1994 animated version, including images of Simba, Nala, Timon, Pumbaa and Zazu. The pieces also incorporate popular prints from the decade, like tie-dye and animal and tropical patterns.

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asos x lion king collection

WWD commented:

“The collection spans women’s wear and men’s — also available in ASOS Curve and ASOS Plus sizes — and offers pieces like button-up shirts, shorts, T-shirts, sweaters, bodysuits, windbreakers, socks and hats. Standout collection pieces include a matching two-piece set featuring a print of Zazu the toucan and a T-shirt depicting the film’s famous “Circle of Life” scene, where Simba is introduced to the animal kingdom. The collection ranges in price from $13 to $87.

The collaboration with ASOS comes after Luminess Cosmetics released its Lion King limited-edition collection created with Beyoncé’s makeup artist, Sir John. The collection’s offerings are for the eye, lip and face categories and features images of the animals in the film on its packaging”.

asos x disney asos x disney

A teaser of the live-action remake appeared on the Web earlier, in which you can hear an excerpt from the song “Can You Feel The Love Tonight” performed by Beyonce and Donald Glover, who are voice over actors for Nala and Simba characters. You can now purchase the items from the collection on the ASOS site.

asos x disney - the lion king collection collaboration

What are your thoughts on the ASOS x Disney collaboration for The Lion King? Will you be purchasing the Timon & Pumba T-shirts? Let us know in the comment section below.

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Images: ASOS

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