Beauty box companies have constantly hit success after success whilst the demand for surprise monthly packages constantly increases. The market for beauty boxes has been expected to increase by 72% in the year 2022 since 2017 (a study by the Royal Mail). It is a perfect place for smaller brands to feature along the household names and allows beauty enthusiasts to try something new which they may not have otherwise come across.
So I took it upon myself to get in contact with one of our favourite subscription beauty box brands, Cohorted. With 41.4k Instagram followers, Cohorted are growing in popularity each month with every subscription. launching in the UK in 2015 the brand has gone from strength to strength as each box includes a mix of products across categories – from cosmetics, skincare and fragrance to body and lifestyle extras. They aim to represent an important trend in the evolution of retail discovery experiences for both brands and consumers.
Whilst customers are paying £35.00 with free international shipping, we wanted to inspect in exactly what kind of quality products they received. We were gifted two boxes, the December one and the March one. Both impressed hugely, whilst collectively totalling a grand value of £215.00… all for £70 over the two month period. The boxes contained brands I was familiar with and others I hadn’t heard of or tried, which was a pleasant surprise as I wanted to open up my bathroom cabinet to new names. First impressions of the box were very positive with my passion also in marketing, the black box with a black ribbon and black tissue paper appealed to me, especially using 100% sustainable materials. Black originally being the colour to communicate quality and professional aesthetics.
The first product I was most impressed with was the Anastasia Beverely Hills Cream Contour Palette which was originally worth £42. The formulation of the product lived up to my expectations with a very easy-to-blend set of shades which allowed me to work into my daily make-up routine.
The next product I enjoyed using was the Sachajuan Spicy Citrus Body Wash which immediately appealed to me, an expensive bath wash otherwise stocked in less accessible stores. A very warming aroma as we enter spring, I enjoyed lathering the wash into my skin leaving me smelling delicious for hours.
New to my make-up bag was the Chanel Stylo Sourcils Waterproof Pencil, a product I didn’t even know existed. I loved the shape of the applicator with the product easily swiping onto my brows to make them look fuller and neater. A huge fan of this product which otherwise I wouldn’t of spent £30.00 to simply try out.
A new favourite to my hair washing routine is the Grow Gorgeous Scalp Detox. What an amazing concept which nobody else has thought of before, an exfoliator for the scalp!
Finally, a highlight from the box was the a brand which is fast becoming my go- to skin care specialist, Drunk Elephant’s Beste No.9 Jelly Cleanser. Soft on the skin, calming any irritation this formula has been designed to lift away make-up and impurities from the face, neck and ears.
Overall I’m incredibly impressed at the value and quality of the well- packaged boxes, proving themselves beyond other subscription boxes on the market. What do you think of your Cohorted box of tricks?
For a free gift with every subscription purchase as a Backstage Tales reader use the code: COHORTEDGIFTME
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Text: Ellie Botti
Images: Cohorted, Royal Mail