Beckmans College of Design opened this season’s Fashion Week in Stockholm on February 4th with the show Sport Psyche – Fashion Collaboration.
Sports collaboration with 6 recognized active fashion brands
Sport Psyche – Fashion Collaboration is eleven new collection concepts designed by the final-year Fashion students together with six prominent sports brands: Equestrian Stockholm, Filippa K Soft Sport, Galvin Green, Houdini, Pelle P and Stutterheim. The brands represent a breadth in the industry, with expertise in widely differing sports fields, from golf to equestrian sports.
“There are no longer any boundaries between sports and fashion, sports is fashion today. In this project, the students have collaborated with sports companies operating in a broad spectrum in the sports field. They have investigated function and how sports and design can be combined. By adding even more focus to design, we believe the sports industry can further raise the bar in the industry,” says Pär Engsheden, Program Director Fashion.
The result of the project is a thought-provoking mix of well-established traditional forms and contemporary re-interpretations. A tantalising glimpse of what’s to come from the next generation of designers and communicators.
Fashion film and graphic identity by students in Visual Communication
The project is also a collaboration with a group of students in Visual Communication who have developed a graphic identity for the project that includes fashion film, look-book in digital and printed form, web, art direction and content for social media. Adam Swärd, Benedicte Eggesbø, Emma Wåhlin, Erik Olsson, Felicia Åström, Fo Phan, Jannica Hagfors, Jon Allensten, Sandra Saeidi, Sergio Castiglioni and Sofia Isdahl participated in the project.
About Beckmans College of Design
Beckmans College of Design is a leading design college in Stockholm. It is a meeting point for creative and artistic progress with significant relevance to society and its development.
The school is currently at a stage in its development in which new knowledge and new perspectives on humanism, diversity, equality and sustainability permeate issues that are directly concerned with broadening our educational base and promoting the quality assurance of our design subjects. This is not just a matter of issues specific to Beckmans but to society at large. In addition to that, the design creates essential conditions for both cultural and economic developments. Therefore teaching in the design field has a very important place in today’s society. The visual and material culture are consumed and need to be challenged and questioned.
Watch the film from the fashion show:
Images: Beckmans Designhögskola