It’s safe to say that 2019 is the year of Billie Eilish. The grunge pop sensation just won three MTV VMAs, performed at Reading and Leeds Festival and whose tune “Bad Guy” recently knocked off fellow viral track “Old Town Road” from the number one spot in the US’ Billboard Hot 100. As much as she is a voice of a generation, the 17 year-old musician is also fast becoming a fashion icon, accompanying her dark tracks with an equally edgy, androgynous street style. So, it should come as no surprise that the singer has collaborated with high-street favourite Bershka on a limited edition collection.
The 17 piece unisex collection includes Eilish essentials such as oversized hoodies, longline t-shirts and baggy jogging bottoms. The co-ordinating designs are all adorned with refective slogans, flames and graffiti graphics, reminiscent of early 2000s skater style à la Avril Lavigne (one of Billie’s many fashion and music influences).
A standout item from the collection is a mesh panelled t-shirt in sultry sunset hues. Combining goth with a touch of understated glamour, the design is marked with a “JOIN LIFE” label, indicating that the piece is made from 100% ecologically grown cotton which helps protect biodiversity such as crop rotation and the use of natural fertilisers.
For those of you who are diehard fans but boast a more muted wardrobe, the collection also includes a tote bag and t-shirt printed with Eilish’s debut album name and branded iPhone cases.
This release continues the recent hugely successful trend of musicians collaborating with the fashion industry, with Billie Eilish x Bershka coming after H&M’s exclusive stock of Ariana Grande merchandise and Taylor Swift’s collaboration with Stella McCartney.
Billie Eilish x Bershka ranges from £12.99 to £45.99 and is available here.
Which is your favourite piece from the collection? We’d love to hear in the comments below.
Text: Natalie Zannikos