Burberry launched yet another B Series drop

Burberry announced yet another drop from the B Series line that was launched by the new creative director of the brand, Riccardo Tisci, in October last year. This time, the capsule collection includes bright red sweatshirts with a white logo of the brand, designed by graphic designer Peter Saville. Today is the only day you can shop the collection.

burberry drop 17 jan - backstage tales

Following on from the “Kingdom” release, Riccardo Tisci has unveiled the latest product that’s part of his B Series monthly drops at Burberry. This time, the limited-edition unisex products come in the form of a polo shirt and sweatshirt boasting the new Peter Saville-designed emblem.

Both products arrive in a vibrant, postbox-red colourway with the logo contrasting in white. The sweatshirt boasts a crew-neck finish with ribbed details on the cuffs and hem and a large logo detail on one side of the chest. The polo shirt takes on a similar finish, with a three-button fastening and the signature emblem placed right in the centre.

Why the drops are always on the 17th of each month?

The first show with Riccardo Tisci at the helm of the brand was held on the 17th of September last year in the fifth (17th) hour of the evening. For the designer, this number is a lucky one, although in his native Italy it is believed to bring failures. Astrology, tarot cards, crystals and other spiritualistic elements – all this is not at all alien to Riccardo Tisci. According to the designer, he was able to achieve success in the fashion industry thanks to his astrological sign, Leo. Ricardo Tisci also said that he also spoke with those who read tarot cards about his lucky number. Some of the watches and T-shirts that the designer released while working at Givenchy were also with the number 17 and images of large crystals.

From the 17th of October, the British fashion brand has switched to a new system of releases. Once a month the brand produces small capsule collections that can only be bought via Burberry social networks and certain messenger platforms.

RELATED#Newera at Burberry: Riccardo Tisci’s debut collection

Burberry Spring 2019 collection by Riccardo Tisci

Burberry Spring 2019 collection by Riccardo Tisci

Burberry Spring 2019 collection by Riccardo Tisci

Other news from Burberry

Earlier this January Burberry released a new advertising campaign dedicated to the celebration of the Chinese New Year. Its main theme is the importance of family ties and traditions, and it was photographed by a New York-based photographer Ethan James Green. Chinese actresses and ambassadors of the brand Zhao Wei and Zhou Dunyi took part in the campaign; it was their debut. In the photographs, inspired by classic portrait photography, they are posing against the backdrop of the urban landscape in trench coats and suits, hoodies and T-shirts, scarves with archival prints and jewellery.

burberry Chinese New Year ad campaign - backstage tales

You can shop the new B series items for 24 hours only from 12pm GMT today, 17th of January, exclusively through Burberry’s Instagram, LINE and Kakao.


Text: Irina Gorskaia

Images: Burberry

Digiprove sealCopyright secured by Digiprove © 2019 Irina Gorskaia

Leave a Reply