Former Vogue Paris editor-in-chief, stylist and founder of the CR Fashion Book Carine Roitfeld just released her own gender-neutral perfume line called 7 Lovers.
The seven gender-neutral perfume scents are inspired by Roitfeld’s favourite cities – Paris, London, Hong Kong, Dubai, New York, Buenos Aires and St. Petersburg. The perfumes are unique. For example, Vladimir, named after her son, is a woody, masculine blend of Moroccan Orris, a rich, earthy flower which takes three years to dry before the scent can be retrieved, and amber. Another one that Carine named George is an eclectic green mix of cannabis ScentTrek, violet leaf absolute and oakmoss absolute, which are natural extracts rather than a blend of natural and synthetic molecules.
The collection of seven genderless fragrances called “7 lovers” is now available on Net-a-Porter and her own website. Unlike mass fashion brands such as Marc Jacobs, Tom Ford, or Yves Saint Laurent, she didn’t partner with LVMH, Estée Lauder Cos Inc. or L’Oréal Groupe. Instead she opted to foot the bill and retain creative control for a chance at a more unique product.
“It was important to me that the collection was entirely launched by myself. I am grateful to have had so many prestigious fragrance houses and investors offer to provide financial support for this, but as this was very special and personal to myself,” Roitfeld said. “I said no to all offers. This was never driven by money. It is about passion and legacy, and it is how I have always done in everything I do.”
Each bottle retails for $285, travel sets of all seven scents checks in at $250 and spray bottles run at $77.
What do you think of the new gender-neutral perfume line by Carine Roitfeld?
Text: Irina Gorskaia
Images: Carine Roitfeld