Chopard extends its partnership with Cannes Film Festival 2019

Designed by Chopard since 1998, Palme d’Or is the most prestigious award for directors at the Cannes Film Festival. As the Cannes Film Festival 2019 is fast approaching, we share some insights into how the award is made.

palme d'or by chopard for cannes film festival

For over twenty years now Chopard has been the official partner of the Cannes Film Festival. The brand traditionally creates awards for the best film and best short film. The design of the new ‘Palme d’Or’ was actually created in 1998 by the co-president and creative director of the jewellery house Caroline Scheufele. The award is made of ‘ethical’ gold with a Fairmined certificate in Chopard workshops.

Chopard already produces the Palme d’Or each year for Cannes, which honours the Best Film of the festival, and smaller trophies for the Best Actor and Best Actress awards. Last year it also unveiled five “mini-Palms,” for the recipients of the Grand Prix, Best Director and Best Screenplay, as well as the Jury Prize and the Short Film Palme d’Or. In the past winners of these five prizes were given a diploma.

“The motif of the Palme d’or is a palm branch, inspired by the trees that line the famous Cannes’ Promenade de la Croisette and the Cannes coat-of-arms. The palm branch is made of 118 grams of Fairmined-certified 18k yellow gold. The base of the branch forms a small heart, which is the symbol of Chopard. The Palme d’or rests on a rock crystal cushion shaped like an emerald-cut gem. Since no two rock crystals are alike, this means that each Palme d’or is unique” – Chopard.

Caroline Scheufele designing the Palme d'Or

Caroline Scheufele designing the Palme d’Or

Sketch of the Palme d'Or - backstage tales

Sketch of the Palme d’Or

The Jury of Cannes 2019 welcomes, under the first ever presidence of a Latino-American filmmaker, Alejandro Gonzalez Iñárritu, four women and four men, from four continents and from seven different nationalities: Elle Fanning, Maimouna N’Diaye, Kelly Reichardt, Alice Rohrwacher, Enki Bilal, Robin Campillo, Yorgos Lanthimos & Paweł Pawlikowski. The Jury will reveal their prizes on Saturday, the 25th of May during the Closing Ceremony.

72nd Film Festival in Cannes will take place from the 14th to the 25th of May. Are you excited to see who wins at the Cannes Film Festival 2019?

palme d'or by chopard

Text: Irina Gorskaia

Images: Cannes Film Festival, Unsplash

Digiprove sealCopyright secured by Digiprove © 2019 Irina Gorskaia

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