Returning to London Fashion Week for the fifth time, Portuguese designer Alexandra Moura presented her SS19 collection at Shoreditch’s Boiler House. The natural lighting in the venue complimented the pieces perfectly, creating the atmosphere of a bright summers day, making the collection feel right at home.
Heirloom is inspired by the designer’s grandparents’ country home and the summers she spent there growing up. Thinking of her childhood family holidays in Tras-os-Montes, Moura gave her collection an intimate nostalgic feel. Heirloom aims to represent the heritage and seeds each of us carries inside ourselves.
The collection is filled with personal memories of Moura’s grandparent’s house, with the graphic prints inspired by vases filled with fabric flowers and the kitsch hand-painted china, and the floral patterns inspired by the impressionist painting in Moura’s grandparents’ living room.
A combination of delicate tulle, traditional jacquard, denim and cotton establishes a relationship between classic and contemporary fashion, while retro-toned tweed and black floral viscose reflect the sentimental bond between the designer and her grandparents.
The white embroidered dresses evoke the feeling of nostalgia, like spending endless summer days in flowered fields. Dresses ranged from long and fluid to short and full-bodied, but both ensembles gave an effortless simplicity, mirroring the purity of organic rural life. Moura’s grandparents would dress up on Sundays and for village celebrations, which she represented in the collection with delicate lace gloves for the womenswear and embroidered tweed suits for men.
The crossover between the designers’ city life and country holidays is viewed as ‘collages’, as the more traditional garments are put side by side with modern urban sportswear pieces.
Alexandra’s signature loose fitting pieces, comprising of layers and textured materials are prominent throughout the collection and, inspired by the success of the past seasons, she reintroduces trench coats, oversized dresses, puffer jackets and accessories in collaboration with Portuguese brand Duffy Sport.
This collection has got us thinking…are you more of a city dweller, or a country person at heart? Tell us in the comments below!
Text: Kristina Ivanova
Images: MAY Team