You’ll no doubt be familiar with OPI’s world-renowned nail polishes, but this summer the beauty behemoth has collaborated with another globally recognisable brand – Converse. Hand in hand, this music inspired capsule collection will no doubt fly off the shelves, and Backstage Tales is here to give you the exclusive lowdown on the collection.
Comprising of classic Converse silhouettes (specifically the One Star slides and Chuck Taylor All Star Hi and Ox) in OPI inspired colourways, the statement footwear was purposefully designed to match newly released neon nail lacquer shades.
Centring around a fun colour palette of brightly hued yellow, teal, purple and pink, the collection is definitely not for those who are keen followers of the current neutrals trend.
These electrifying styles and shades are inspired by dance and techno music and this has been playfully reflected in the nail polish names (some being “Dance Party ‘Teal Dawn”, “Music is my Muse” and “PUMP Up the Volume”). On each shoe, the colour name is inscribed on the vulcanised rubber sole, giving the limited edition products that exclusive detail that sets these Converse apart from the rest.
Suzi Weiss-Fischmann, co-founder and brand ambassador of OPI, commented:
“as two iconic brands known for enabling self-expression through colour, the partnership was a natural match…we’re excited to collaborate with Converse and enable consumers to shop for footwear in OPI’s most vibrant colors of the season.”
The shoes are available to purchase this Saturday, 1st June and are exclusively stocked on Converse.com and Schuh. To celebrate the launch, the windows of Schuh’s Oxford Street flagship store in London will be transformed into nail salons, complete with OPI nail technicians, painting techniques and of course, complimentary manicures.
Will you be getting your perfectly polished hands on a pair of Converse x OPI shoes? Tell us in the comments below!
The Schuh Converse x OPI in-store event is free and open to the general public at 200 Oxford Street, London, W1S 1NU, taking place on Saturday 1st (9am – 9pm) and Sunday 2nd June (10am – 6pm).
Prices range between £30 – £60.
Text: Natalie Zannikos