How to Create an Advertising Portfolio

For those that work in creative industries, having a high-quality advertising portfolio is essential for finding success in your career. A portfolio will show employers what you are capable of, demonstrate your work experience and be useful for making an impression and growing your professional reputation. In today’s digital climate, it is useful to have both an online and offline advertising portfolio as this will allow you to cover both bases. Here are the key steps to look at when building a portfolio.

Advertising Portfolio - piccadilly circus london uk

Look at Examples

A good place to start is to look at a few examples so that you can get an idea of what works well and what does not for your particular discipline. Obviously, portfolios will vary greatly depending on the discipline so what works well for a copywriter will not work as well for a graphic designer or a film producer.

Advertising Portfolio look at examples

Think About Your Own Personal Brand

These days, there are many creatives out there all competing for work which means that you need to find a way to make your portfolio stand out from the crowd. One of the best ways to do this is by honing your personal brand which will show your personality, what your key attributes are and what people can expect when they work with you (adding previous client reviews is a great way to do this); the key is to humanize your portfolio and show your personality while retaining professionalism at all times.

Advertising Portfolio

Choose Your Materials

When you research portfolios, you are likely to notice that the best ones are those that have two different types of materials. There will be wide-ranging samples which showcase your versatility as an artist (important for securing different work) and then more targeted samples which will show in-depth that you can do what a potential employer needs (this means that you may need to change the portfolio for each application).

minimal pencils on yellow background

Other Tips

For your digital portfolio, there are a few things that you will need to keep in mind. This will be making sure that the portfolio has a clean layout and is easy to navigate, that all the links work and that all images/media are high-quality and not pixelated. For physical portfolios, using high-quality printing specialists for your materials is a must, as it is a representation of your best work. Having high-quality marketing materials such as banners and business cards will also help you to leave a lasting impression.

Advertising at Times Square in New York

These are the main considerations that you will need to make when building an advertising portfolio. Having a high-quality portfolio is essential for success in any creative industry, but it can be highly competitive so you need to find ways to make sure that your portfolio stands out from the crowd and shows what you are capable of.


Images: Unsplash

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