The Design Museum Announces 2020 Prada Exhibition

Opening September 2020, London’s Design Museum will host “Front and Back”, an exhibition offering exclusive insight into the creations, inspirations and collaborations of Italian fashion house behemoth, Prada.

Prada SS20

Miuccia Prada needs no introduction. Making her own history after joining the family business in the 1970s, her dynamic approach to fashion is evident in every distinctive collection. Turning to art and architecture as leading sources of inspiration, Prada is the epitome of modernity, possessing the power to change how we look at luxury fashion through the use of innovative materials and technology.

The name of the exhibition, “Front and Back”, suggests that this artistic curation will thoroughly cover every aspect of Prada’s creative process, looking from the surface exterior of the clothes right through to the very ideas that have ignited the aesthetic for each collection. As well as taking spectators on a journey from concept to execution, the exhibition will also look at how the brand keeps up with the transitional nature of the industry and continues to evolve as a global icon.

The Design Museum will also host “Sneakers Unboxed: Studio to Street” from May to September 2020

The Design Museum has announced another fashion-focused exhibition; “Sneakers Unboxed: Studio to Street” will run from May to September, showcasing everything from iconic cult trainer styles to the latest and most rare collaborations. The exhibition is split into three sections – Performance, Street Culture and Fashion – allowing visitors to fully immerse themselves into the world of sports footwear, all whilst considering how the production of trainers, including the technology, creatives and manufacturers, are impacted by the speed of emerging new trends.

Will you be paying a visit to the Design Museum next year? Let us know in the comments below.

Text: Natalie Zannikos

Images: The Design Museum, Adam Ali, Vogue

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