Fashion Scout, the international showcase for emerging designers, earlier this week announced the three SS19 Ones to Watch Award winners: Aucarre, Nous Etudions and Price on Request.
Selected from a long list of emerging designers, the Ones To Watch winners receive the opportunity to showcase during London Fashion Week. It provides a unique platform for the brightest new designers, with many going on to become established labels in the international fashion industry. For the first time in the history of the award, the SS19 season sees three winners.
Similar to the infamous Merit Award, the judging panel consisted of industry experts including Martyn Roberts – Fashion Scout’s Founder and Director, Hattie Crisell – Freelance Fashion Editor (Previously, The Times), Ida Petersson – Womenswear Buying Director at Browns and Fashion Stylist and show producer Joe Toronka.
ABOUT SS19 WINNERS
Price on Request
Based in Zagreb, Croatia, PRICE ON REQUEST is an award-winning multi gender brand. Independent and aware of today’s wants and needs, they create clothes that speak to courageous and bold individuals with a strong sense of self. Established in 2016 by designer Gala Marija Vrbanic who has an MA in visual communications at Zagreb’s School of Design.
The term ‘Price on request’ is used for products to accentuate their exclusivity to a minority and a luxury price tag. Each product created by Price on Request has a set starting price, which increases by a set percentage every subsequent purchase of the same piece. If demand for some product is higher, the price will get higher. Customers are allowed to dictate the price according to demand and also participate in raising the brand’s value.
Price on request said on winning the award,
“Each award is an official acknowledgement that what you are doing is good. To get this kind of prize, especially since we are a brand from South Eastern Europe, is an honour and great opportunity to introduce ourselves to the public and the media on whose radar we are not on.”
Aucarre is a brand which emphasizes feminine power by elevating and giving voice to all women. As new designers they are very much intrigued by making our own stories and creating contemporary characters using pioneering fabrication, contemporary aesthetic and luxury style elements.
Founded by the twin designers with Greek origins; Eirini and Dimitra who both after graduating with a BSc in Bimolecular and Genetic Science, moved to London to study Fashion and Arts at Central Saint Martins in BA Fashion Design with Print and Knitwear. During their journey to launching their own label, the sisters assisted designers at international labels including Mary Katrantzou, Gucci and Chanel.
Their strong interest in hand drawn digital print and knit, are a strong characteristic of the brand. Bold silhouettes, romanticism, as well as atmospheric designs are what describe their creations. The designers’ work aims to celebrate luxury, combined with elements of contemporary style, techno-style fabrics, 3D knits, combination with detailed hand-drawn digital prints. AuCarre’s pieces serve the need of personalisation though storytelling, which hinge on several artists and art movements and craft details.
Aucarre said on winning the award,
“Ones To Watch is an opportunity for us to communicate with the world. After taking the risk to pursue our dream and leave our scientific background behind, it is really encouraging and fulfilling that this supportive team believed in us and our vision among so many talented designers. We are super excited to see our creations come to life as this show will be our stepping stone for making our own mark.”
Nous Etudions is an Argentine brand created by designer Romi Cardillo in 2014. Its philosophy is linked to sustainability, veganism and non-gender traditions. The reformulation of traditional tailoring, the handling of monochrome whilst defining the colour palette, the oversized predominant silhouettes and the experimentation of handmade textiles is what defines the Nous Etudions as a minimalist brand.
Founder and Designer Romi Cardillo was born in Buenos Aires and studied Fashion Design at Universidad Argentina de la Empresa (UADE). Before launching Nous Edutions, Romina founded the menswear label ‘Group 134’ which was the first vegan Brand in Argentina, working with Greenpeace the on their first Peace Campaign in Argentina on the production of a leather tannery.
Fashion Scout Founder and Director Martyn Roberts commented:
“This season’s Ones to Watch truly demonstrates what the award was created to showcase and we are excited to have on board this season a designer who has been recognised for their vegan and ethical inspired work. We have a bold and colourful eclectic mix of designers from around the world making Ones To Watch the highlight of the SS19 schedule.”
Fashion Scout will present its SS19 Ones to Watch Catwalk Show during London Fashion Week in September.
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Images: Fashion Scout