Claudia launched her blog in 2013, and since then built a community through her blog and Instagram channel. She loves to travel the world and explore new places, but never let go of her interest in fashion and textiles. We had a chat with the fashionista about her aspirations, career and daily life.
Can you tell us a bit about your background?
Hi, my name is Claudia. I am 27 and I was born in Poland.
How did you get interested in blogging and the online world?
My desire to have my own internet space first emerged while I was studying ‘Fashion’ in Glasgow. I guess I was not motivated enough as I gave it up. The idea came back when I moved to London. There is no doubt London is quite an inspiring place and it gives you a massive shot of encouragement. When I launched in 2013 my blog was focused on fashion, but I was travelling a lot – every ‘outfit post’ was from a different place. People started asking me about the locations I visited, so I decided to combine fashion and travel and re-launched ‘Carmelatte’ in May 2016. Despite the fact, I call it ‘fashion and travel blog’, I think it’s a lifestyle website.
What’s the inspiration behind the name ‘Carmelatte’ and your blog? How does it differentiate from others?
Caramel Latte is my favourite drink. I decided to name my blog after my favourite coffee as I was creating my very first post while sitting in a cafe, sipping caramel latte. I just found it quite ‘fitted’.
Why and when did you launch your online channels? How did you grow your following and gain an engaged audience?
I would not call myself ‘social media savvy’, but I enjoy Instagram a lot. I launched my personal account ages ago, even before I started blogging. I simply began to post my pictures from travels, London’s places and my outfits.
You are interested in travel, beauty and also have a degree in fashion with textiles, what would you define as your biggest interest and why?
My blog reflects who I really am and what my interests are. I am interested in fashion, but nowadays I am more into the history of style. I enjoy reading biographies of creators, it is incredible how all the big ideas emerged in the 20th century. Travelling is more of a lifestyle, as I can not live without exploring. I stopped calling it my interests – it became my personality. Apart from that, I also enjoy the healthy and fit lifestyle. I could talk about it for hours.
How would you describe your everyday style?
Timeless elegance and classy.
The influencer industry has grown massively in the last couple of years, where do you see it in the future and what are your thoughts on working with brands?
I don’t think about it at the moment, as I am trying to focus on what is now. I am aware the so-called social media world won’t last forever. I am sure I will always end up doing what I love. Maybe I will launch my own fashion brand in the future?
What do you value the most about your work and what is the hardest part?
The freedom is what I value the most. I am also thankful that I am able to do what I really really love. Ironically, the hardest part is being your own boss.
There is a lot of discussion around over-editing to make the perfect look nowadays, what are your thoughts on this?
I admit I used to be against over-editing, but on the other hand, social media is not the reality, so I think it is ok to ‘spice it up a little’. Instagram is all about visuals. At the end of the day, people are after pretty cheerful images. I guess it just depends on both – the creators and their audience. It’s a taste matter.
Where do you imagine yourself in 5 years and how did you get there?
As I mentioned – I will undoubtedly do what I love. I imagine myself in a happy place, with my (soon to be) husband and my dog, Kryśka.
At last, any tips for aspiring bloggers?
Don’t ever pretend to be someone you are not. Be yourself and do what you really really love.
You can also have a look at our fashionista for March here.
Interviewed by: Lene Hille
Photos: Claudia Ciszonek