Fred Perry London launch party at Coal Drops Yard

Last week saw the launch party for Fred Perry London latest store in the new cultural hub, Coal Drops Yard.

Fred Perry London launch party at Coal Drops Yard

Inside the heart King’s Cross, guests were invited to celebrate the new contemporary space, with drinks and a special DJ set from the Horrors bassist Tom Furse.

The store will become a unique part of the brand, by being used as a ‘blank canvas’ to present upcoming collections and projects lead by Fred Perry collaborators. For the opening of the store, Fred Perry also teamed with Crack Magazine to create ‘Departures’ – a zine and online series featuring five creatives and the journeys that have shaped them.

The zine features exclusive photography by Charlotte Patmore, along with stories from Horrors bassist Tom Furse, painter Alfie Kungu, visual artist Rene Matic, Heavy Lungs frontman Danny Nedelko and a piece from Patmore herself.

The stories span from trips across Kenya, to cross-country train rides during long-distance relationships. Departures is an intimate portrait of trailblazing creatives and transformative journeys that helped them find their path and take them someplace else.

Space Frames by Studio Mieke Meijer are the giant sculptural lights placed in and around Coal Drops Yard. The dynamic installation responds to the architecture of their Coal Drops Yard location, tracing the arches and mimicking the graphic outlines of coal drops industrial structures. The Space Frames act as design landmarks, drawing you towards and beneath them, and as beacons visible across the landscape of Coal Drops Yard, Granary Square and beyond.

Fred Perry London launch party at Coal Drops Yard

Fred Perry London launch party at Coal Drops Yard

Fred Perry London launch party at Coal Drops Yard

More than just a shopping district, Coal Drops Yard challenges the trend of faceless supply and demand, offering a cultural destination of experience over consumption. From Victorian industrial hub to the backdrop of London’s biggest raves, Coal Drops Yard is steeped in glorious history, and Fred Perry is proud to be part of its future.

Fred Perry London launch party at Coal Drops Yard

Fred Perry London launch party at Coal Drops Yard

Fred Perry London launch party at Coal Drops Yard

Have you been to Coal Drops Yard yet? Would you consider visiting Fred Perry London there?


Images: Fred Perry London PR archive

Digiprove sealCopyright secured by Digiprove © 2018 Irina Gorskaia

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