Guess and A$AP Rocky return with one last logo-led autumn drop this time honing in on the collaboration’s best-selling striped tees.
The calendar might indicate the year to be 2017, but shaking off today’s ’90s persuasion is a tall order. Just like the famous Backstreet Boys dominating on their throwback world tour, Guess and A$AP Rocky are back. Excuse us, back again — their fourth tie-up riffing off the previous collection’s bestsellers.
For his fourth collection with Guess in partnership with AWGE — A$AP Mob’s somewhat mysterious creative collective of music, fashion, art and design — the rapper continues to channel throwback vibes with the iconic 36-year-old fashion brand.
We are all now into 90s, so Rocky took yet another look into logo-centric 90s Guess archive pieces. The new collection presents varying classic styles including striped long and short sleeve tees, crewnecks, and an oversized embroidered denim jacket, with “GUE$$” on the back both modernizing the timeless GUESS design and lending a subtle nod to the collaborator.
This release comes after he brought an exclusive Guess x A$AP Rocky London capsule to his version of an NYC-style bodega to Selfridges department store in London. “Being from New York, I wanted to give the experience of something synonymous with New York and bring that across the globe,” he said.
You can find the collection in a hidden corner of the store’s lower ground floor, had aisles packed with food, toys and films in addition to the exclusive GUESS x A$AP Rocky London capsule. The four-piece logo heavy set reads GUE$$ Jeans London across either the front or back of the apparel and will now be sold at select UK retailers this month while supplies last.
Already available in the US and UK, the clean and cosy capsule sticks to a palette of sky blue, sand and orange, with a vertical and horizontal striped tee and a white “GUE$$” long sleeve tee two of the highlights. The collection is affordable, with the aforementioned pieces retailing for about $69 – $89, while an oversized denim jacket is priced at $198.
The GUESS x A$AP Rocky collection is available online and at select GUESS retail locations.
Text: Irina Gorskaia
Images: GUESS x A$AP Rocky