Asos have released a capsule collection in collaboration with founder of WAH Nails, Sharmadean Reid. The collection is inspired by the late Princess of Wales, who is still a trend setter almost 20 years after her death. Princess Diana is famous for her controversial, modern looks that influenced a nation of fashion enthusiasts.
The collection consists of twenty pieces inspired by her most iconic looks. Asos and Reid revive 80’s glamour by creating a collection that gathers some of Princess Diana’s most loved details such as pearls, velvet and hot pink shades. One of the key pieces that features in the collection is an oversized pinstripe blazer which emulates the style of Diana’s two-piece suit that she wore to a Centrepoint charity reception in 1996.
For Sharmadean Reid the collection was out of her comfort zone. Ried founded the very popular nail business Wah nails and was approached by Lola Okuyiga who’s a buyer from ASOS White and Collaborations. Reid explained to refinery29 how the capsule collection came about,
“She’s asked me several times to do a clothing collection but I wasn’t ready. But when she asked me again, I’d had an idea, and for me I never do things unless I have a specific idea and I’m not going to do for the sake of it like another crappy T-shirt line.”
Diana’s style was adored by the nation for her ability to make preppy fashion into a more classic, formal style. Reid continues, “I’ve always been a massive fan of Princess Diana. In 2007 or 2008 I did an article in one of the old WAH fanzines called ‘When Di Was Fly’ because I’d found in Saint Martins a book with all of Diana’s candid street shots and was like, ‘She’s actually got sick style’.”
To channel your inner princess visit Asos.com.
Text: Isla Whiteford
Images: Eonline, Glamour, Dailymail