Jayne Pierson AW19: Redefining Femininity

Nearing the end of a busy first day at LFW, Jayne Pierson AW19 Show is packed out and the atmosphere is electric. Soundtracked by The Cure, her new collection Jayne is a celebration of female individuality and the designer’s deepest hopes and dreams.

Collaborating with iconic footwear brand Sketchers, Jayne Pierson confidently combines high-fashion elements and shapes whilst toying with the athleisure trend. The collection intends to be a tool in which the designer conveys her inner self, conceptualising a woman’s aspirations, struggles and dreams. The designs are awash with random doodles and drawings in a Basquiat-esque graffiti style. However, these random doodles are in fact a representation of the designers’ stream of consciousness, to be worn by the model as an armour in her fight to redefine herself.

Her collection is made up of bright pinks, yellows, oranges and reds, with off-white bases and the occasional standout monochromatic piece. Pairing almost every look with a shaggy fur coat or scarf, the silhouettes on the catwalk were both mature and fun-loving. This was intertwined with hand-painted leather and lace lingerie, creating the ultimate no-limits sex appeal. The collection is avant-garde with street style features, and the Sketchers modernised the entire show, reminding us that trainers are not going anywhere for fashion in 2019.

A piece that perfectly encapsulated everything the show stands for, and my favourite piece of the entire collection, was a bright white fluffy shag coat with a gauzy, translucent, floor length dress underneath. The outfit was unsurprisingly completed by a pair of furry Sketchers. Simultaneously proving one of the cosiest yet sexiest looks on the catwalk, the ethereal style here showed me the female empowerment and strength of character that I believe the designer was trying to create.

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What are your thoughts on Jayne Pierson’s AW19 collection? We’d love to hear in the comments below.


Text: Maisy Farren

Images: Jade Berry, Matthew Morris, Amy Smith

Digiprove sealCopyright secured by Digiprove © 2019 Irina Gorskaia

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