Journey through the origin of Chanel’s creations

Karl Lagerfeld and Chanel present an enchanted journey through the creativity of the famous fashion house at Saatchi Gallery in London.


The “Mademoiselle Privé” exhibition highlights the Haute Couture, re-editions of the High Jewellery “Bijoux de Diamants” collection created in 1932 and, of course, the famous fragrance CHANEL N°5. Chanel opened the doors to reveal a dazzling experience and immersion into the origins of CHANEL’s creations on the 13th of October at Saatchi Gallery in London.

Installed on all three floors of the Gallery, the enticing adventure brings to mind the House’s essential elements: audacity, freedom and innovation whether it is the history of Gabrielle Chanel’s inspirations or Karl Lagerfeld’s inimitable take on CHANEL’s codes, symbols and icons.

Chanel has commissioned designers Harry and David Rich to set up a unique seasonal garden at Saatchi Gallery for Mademoiselle Privé. The 360° experience of the exhibition created through the lighting, colour, smells, textures, photography, film, and the iconic haute couture pieces cannot leave visitors unimpressed.


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The room dedicated to the Chanel N° 5 reveals the story of the famous fragrance interactively showing the essential ingredients, such as jasmine, bois de santal, aldehyde and rose de mal.

“N° 5 is the grammar of style. It is the grammar of Chanel fragrances. It is a revolutionary fragrance especially in its abstraction which opened the way to the modern perfumery. The mysterious composition of its floral accords without any reference to an identified flower, makes it audacious. Gabrielle Chanel indisputably linked the world of perfumery to fashion. N° 5 was the first fragrance to wear the name of a fashion designer”.

– Olivier Polge, perfumer





The other room exhibits the photographs taken by Karl Lagerfeld especially for the exhibition. He was inspired by the style and personalities of the current muses of Chanel to design sixteen Haute Couture outfits presented along with the “Bijoux de Diamants” collection.
 A series of pictures portraying these feminine talents were taken in Gabrielle Chanel’s apartment, her favourite place to read, work, relax, and dream.


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Interactive mobile app

The Mademoiselle Privé app has been created specially for the exhibition. It enhances the experience with interactive content that is revealed throughout the visit. The app follows you during your time at Saatchi Gallery and in each room reveals additional content, such as short videos about the creation of the pieces that you see in the room, quotes of Coco Chanel and much more.

“The exhibition experience at Mademoiselle Privé at Saatchi Gallery is amazing. Inspirational use of an app makes the journey of the exhibition as fascinating as the subject”.

– Sharon Cluett, Graphic Designer





Throughout the duration of the Mademoiselle Privé exhibition, a series of workshops are organised in order to give the visitors the opportunity to learn more about craftsmanship. Artists from Lesage and Lemarié – companies that work alongside with Chanel – will talk about how to embroider, work with feathers and create flowers. 

The secrets of CHANEL N°5 can also be discovered through an olfactive workshop.



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View the film of the Mademoiselle Privé exhibition opening at the Saatchi Gallery, London.


Karl Lagerfeld photographed portraits of celebrities wearing the “Bijoux de Diamants” collection. The photo shoot gathered Kristen Stewart, Lily-Rose Depp, Vanessa Paradis, Keira Knightley, Stella Tennant and Julianne Moore, interviewed for this occasion.

The exhibition will run until the 1st of November.

Admission Free.

Learn more HERE.


Photographs: Lene Hille, Irina Gorskaia

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