Karl brings Chanel to Cuba for its cruise 16/17 campaign

The legendary fashion designer and photographer Karl Lagerfeld shot Chanel’s cruise 2016/2017 campaign in beautiful Cuban surroundings with a tribute to Che Guevara. 1193365

After showing the Chanel’s cruise collection in the capital of Cuba, Havana, last May, Karl Lagerfeld decided to go back and shoot the brand’s cruise campaign there this year. As always, the acknowledged designer took the work into his own hands and photographed the campaign himself.





Models Mica Arganaraz and Stella Tennant also went with him for the Cuban adventure, and the results were breathtaking. The pictures of Stella were shot in black and white, while the photographs of Mica were in colours. The photo shoot took place by the seaside and in front of old buildings in narrow pedestrian streets. It was the perfect combination – displaying Havana from two different angles.





The cruise campaign consisted of several of Chanel’s trademarks; various editions of the tweed jacket, the tweed skirt, long pearl necklaces and an assorted selection of Chanel bags. In some of the photographs, Chanel’s characteristic elegant style meets casual t-shirts and military-inspired jackets, which all gave it a bit of the ‘good girl, gone bad’ vibe, mixing traditional with tough.



In several of the pictures, the models wore a black beret looking hat, which is a tribute to the Ernesto “Che” Guevara, the Argentinian (Later Cuban) Marxist revolutionist who had an important role during the Cuban revolution in the 1950s. He was often seen with his black beret with a red star in the front. However, Karl took the beret to Chanel and made a version with sequins and a light Chanel logo displayed in the front.




The collection will be available in boutiques during this month. Doesn’t it look amazing?

Text: Synne Krogstad

Images: Karl Lagerfeld

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