Kylie Jenner’s Cosmetic Empire: Success Story

“It’s my dream to be on Forbes.” Said Kylie back in 2016. And that dream has just become a reality. At only 20 years old, Kylie Jenner has became an unstoppable force. Jenner is now the youngest self-made billionaire with her cosmetic products, beating Bill Gates.

Known to many as just an Instagram babe, she has proven that there are brains behind the beauty. She had her eyes on the prize since she started business, saying to Complex in an interview in 2016, that “I want to be as big as the other [cosmetic] brands”.

And over the past two years she has done just that. Back in 2016, she launched Kylie Cosmetics officially, and since then has sold approximately 630 million dollars’ worth of products. According to Forbes, her company is worth 800 million dollars, and having sole ownership of it, Kylie’s net worth is around 900 million dollars.

Being part of a reality TV family, Kylie was always tied to her sisters, particularly Kendall, being the younger two in the family. But when Kendall went off flying around the world as a super model, Kyle found her niche and found herself loving being a business woman.

“Kendall and I were really branded together, and we wanted to do everything together, and we were like a team. And then Kendall started doing modelling, and that was her thing, and then I started doing my own thing…I just really want to be a businesswoman.” She stated to Interview.

Back in 2015, Kylie was well known for starting the technique of drawing lip liner just around her lips to accentuate the mouth, making it look fuller. From this, she saw the opportunity to share it with the world. Thus, her lip kits were born.

Kylie received some backlash, as both fans and internet trolls stated that Kylie did not in fact have natural lips, therefore tarnishing the legitimacy of the product. But her hard core fans were not phased, as they took to her social media platforms, still looking for natural remedies she could offer for fuller looking lips.

However, many have debated over if she should really be named a “self-made” billionaire, being part of the Kardashian/Jenner family, an already influential and business focuses family, giving her a strong head start and the ability and financial freedom to take risks many can’t afford. She’s also exposed to millions of people, via Instagram and twitter alone, meaning that she already has an audience to market to, rather than having to cultivate a following from scratch.

With her wealthy background aside, her businesses current rate of growth means that she’s on track to compete with such major cosmetic brands like Bobbi Brown and Lancôme (by L’Oréal).

The youngest Jenner is currently number 27 on Forbes’ list of “America’s Richest Self-Made Women”, just behind Weili Dai, co-founder of Marvell Technology Group.

The young business woman isn’t all about aesthetic, as she wants to create a legacy that teaches others to be good people. Leading by example, she has already donated $459,000 to Smile Train and $500,000 to Teen Cancer America.

“I really do feel like people don’t take me seriously as a business woman because of my age and my reputation, but I feel like they’re starting to. I like to prove people wrong.” – Kylie Jenner on Life of Kylie.


Text: Afua Aidoo

Images: YouTube: Forbes, Jamel Toppin, refinery29, Calvin Klein

Digiprove sealCopyright secured by Digiprove © 2018 Irina Gorskaia

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