Lanvin presented its S/S 16 collection in Paris in September last year. We have decided to take a look into the brand’s flagship store where in the hidden rooms upstairs the creative process takes place.
Since 1926, every stage of the creative process at Lanvin, from the sketches to the final fittings, is carried out on the first floor of rue du Faubiurg Saint-Honore. Errors are unacceptable here. Handmade here is not just elite craftsmanship, but pure art.
About ten people work under the management of the master tailor in a spacious place and solemn silence. No sudden movement, not one unnecessary word spoken – just a sound of classic music and careful craftsmanship.
You can see and get to touch all the precious materials that Lanvin uses to create the collection. Vicuna and pashmina are examples of it.
Once the elements of the clothes are determined, the tailor takes measurements of the model (or the customer if the item is being personalised).
An appointment takes place in a quiet lounge upstairs, far away from the heavily frequented first floors of the store. Here you can learn more about the history of Lanvin, receive personal fitting or advice and get the item you are interested in customised by yourself. Professionalism and knowledge of people working here at Lanvin is impressive and couldn’t be underestimated. This is the place you want to come back to.