After over a year of renovation work, London’s Louis Vuitton flagship store has now reopened on New Bond Street – the most exclusive road to shop in the fashion capital. With a star-studded soiree to celebrate the makeover, here’s all you need to know about LV’s grand reopening.
On 23rd October, the London retail headquarters of French fashion house Louis Vuitton opened it’s doors. The luxury label welcomed a breadth of celebrities sporting head-to-toe LV to celebrate the launch of the new flagship. The guest list included music, fashion and film royalty with the likes of Kylie Minogue, Alexa Chung and breakthrough actress Naomi Scott all brushing shoulders at the event.
If you walk along New Bond Street, you will not be able to ignore the holographic multicoloured façade on the corner of the Louis Vuitton store. Designed by Peter Marino, (an American architect who has worked on various Maisons for LV and Chanel), a huge explosion of Vuitton monograms splatters across the exterior in a spectrum of colours that spans from the pavement to the roof.
…and Inspired Interiors
Over three floors, the 17,500 square foot store captures the essence of Louis Vuitton by being innovative yet still incorporating the luxe heritage the brand is renowned for. As you walk in, your eyes are met with a sweeping wooden double helix staircase, and life-like mannequins are scattered round the store, almost impersonating other shoppers. Playful yet striking cocoon shaped pods hang from the ceiling, perfectly encapsulating Marino’s design aim and aesthetic. His vision for the flagship was to evoke ‘happiness with no feeling of intimidation’ – the invigorating and jovial splashes of colour mixed with eye-catching and original takes on traditional craftsmanship certainly fulfill the brief.
And aside from the Maison Vendome headquarters in Paris, the New Bond Street Store is also the only other Louis Vuitton retail outlet to hold a full jewellery collection amongst several other exclusive pieces.
What is your favourite feature of Louis Vuitton’s new London store? Let us know in the comments section below, and make sure to have a peak at the flagship next time you are on New Bond Street – you won’t miss it.
Text: Sylvie Marilyn Keen
Images: Louis Vuitton, Vogue