MAC: Movement for Cruelty-Free

The popular and high-end beauty brand have announced their change in makeup brushes that have ultimately pushed them towards the right direction of being cruelty-free. The much-loved brand has discounted their current brushes, featuring animal hair, and instead replaced every single one of their brushes with 100% synthetic hair.

MAC-Movement-for-Cruelty Free-Backstage-Tales

MAC is one of the most popular brands worldwide. They have a reputation for being a good quality makeup brand which many consumers gravitate towards because of its well-known name. Multiple petitions have taken place to encourage MAC to set an example in the beauty world, with the hope that various other brands will follow in the same footsteps. One petition states that ‘by tackling a large brand, we can gradually make a difference and stop the suffering that society is unknowingly encouraging on a daily basis’.

MAC-Movement-for-Cruelty Free-Backstage-Tales

MAC stated on their main website: ‘We do not own any animal testing facilities and we never ask others to test on animals for us. While some governments conduct animal testing to prove safety before they will allow us to sell our products, M·A·C has never tested on animals and we continue to be a leader in the movement to end animal testing globally. To this end, we are proud to partner with IIVS (INSTITUTE FOR IN VITRO SCIENCES) to expand the use and acceptance of non-animal testing methods worldwide’. While MAC claim that not all beauty products will be cruelty-free due to human safety regulations, makeup lovers have long been complaining about MAC’s use of animal hair. In addition to this MAC announced the change in a recent statement. It read:

Our long-lauded brush line gets treated to a makeover! Introducing our 100% synthetic brushes, incorporating the latest innovations in fibre technology for superior performance and improved longevity’.

MAC-Movement-for-Cruelty Free-Backstage-Tales

To mark this significant change, an “S” on the handle following the brush number identifies each new and improved replacement.

Not only are MAC’s synthetic makeup brushes completely cruelty free, but they also work better with cream products as they absorb less product. However, there is still an argument that MAC must conquer; according to cosmopolitan, ‘the main argument for real hair brushes is that they are softer and work better with powder products than synthetic brushes’. There is no flawless brush that works perfectly for all products. This is clearly a challenge MAC will face.

MAC-Movement-for-Cruelty Free-Backstage-Tales

MAC’s Global Senior Artist Dominic Skinner took to Instagram to answer these initial concerns surrounding the cruelty-free decision:

“So MAC makeup brushes are becoming 100% synthetic with all current MAC brushes converting to man-made fibre and new brushes being added to the line-up. I promise I was very doubtful over them as I love my current MAC brushes, but I have been converted too. They are just as soft and in many cases, softer. The best think I’ve found is the new makeup brushes keep their shape better. Fear not! The quality is still the same if not better!!”

The change takes place with immediate effect. Make sure you look out for an ‘S’ on your MAC brush handles from now on.

RELATEDThe real side of beauty: what’s in your cosmetics?


Text: Ella Buxton

Images: Girls Beauty Salon, Metro, Viva Glam Magazine, Logo’s Download

Digiprove sealCopyright secured by Digiprove © 2019 Irina Gorskaia

Related Articles

Leave a Reply