Stranger Things actress Millie Bobby Brown has revealed that she’s launching her very own beauty brand called Florence by Mills. The new label is all about Gen Z beauty, and the name was inspired by Brown’s great-grandmother Florence.
The new line is PETA-certified, vegan as well as cruelty-free, and features products like Light Skin Tint, Eye Gel Pads and more of Millie’s own personal favourites. Products in the range will be affordably priced between $10 USD and $34 USD, and will be sold at retailers like Ulta Beauty and boots, as well as online. In addition, part of the proceeds from Florence by Mills will be donated to the Olivia Hope Foundation, which was founded in honor of Olivia Hope LoRusso, Millie Bobby Brown’s late friend.
In an interview with WWD Millie Bobby Brown said:
“I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things. I’ve been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation… I wanted to come into the space because there was a gap in the market for young people”.
The news about Millie comes shortly after it was revealed that Selena Gomez has filed for a trademark to start her own beauty brand. Ariana Grande, Kendall Jenner and Cardi B are all thought to have beauty products on the way as well.
What do you think of Stranger Things actress Millie Bobby Brown launching her very own beauty brand? Are you as excited as we are? Let us know in the comment section below.