Fresh from Pat McGrath Labs in 2019, we are being treated to a debut mascara from the brand. Set to drop on Valentines Day, FetishEyes promises to give you separated and intensely covered black lashes. The formula, which guarantees to be full of pigment and lift, is set to compete with the iconic Better Than Sex mascara from TooFaced and beauty classic They’re Real mascara from Benefit Cosmetics. Eagle-eyed supporters would have already noticed that the mascara did in fact debut on the runway, during the Prada Spring/Summer 2019 show and also Versace’s pre-fall show in December.
Immediately, when I saw the photographs of models wearing FetishEyes, I thought of famous 1960’s icons like Twiggy and Jane Birkin. The 1960’s makeup style is easily recognisable because of the bold lashes and fresh-faced, dewy skin.
More about Pat McGrath
Pat’s fashion journey began in the 1990s, where she worked alongside photographer Steven Miesel to create editorial pieces and cover photos for Vogue Italia and American Vogue. She has collaborated alongside major fashion houses for their runway shows, including the aforementioned Prada and Versace, but also: Dolce & Gabbana, Valentino, Givenchy, Calvin Klein, Louis Vuitton and Alexander McQueen. Behind every trend between the 1990s to the present day, you will find the design skills of Pat McGrath. Her forward thinking and truly visionary mindset were admired by Giorgio Armani, who hired her to develop and launch a line of cosmetics in 1999. Her unrecognisable work in the beauty industry to date has landed her with the role of Global Beauty Creative Design Director at Procter and Gamble. In this role, she oversees the likes of Covergirl, MaxFactor and Dolce and Gabbana: The Makeup. From this, she was able to self fund her own business Pat McGrath Labs for a few years before opening up to investors so that it could reach its full potential.
Products sold by Pat McGrath Labs tend to be more suited to artistic and editorial looks, however, don’t let the bright colours scare you as there are lots of products on her website for the faint hearted! The highly pigmented and bold colours are said to be inspired by fabrics she has worked with or seen on the runways, hence why they are so rich and luxurious to look at. If you are more subtle with your make-up why not try one of the bolder palettes, such as La Vie En Rose and really blend it out with a fluffy eyeshadow brush. Every now and again add more and more colour and you will soon be working the bold eye looks yourself.
Or, if like me you are a lipstick fiend, why not invest in a MatteTrance lipstick. With a full range of colours available in this finish you can’t go wrong. The colours are displayed so simply on the website that you can easily find a colour to compliment your look. From Skin Show (nudes), Colour Blitz (brights) and Vicious Venoms (darks), I am confident that you will find your perfect shade.
Pat McGrath Labs is a high-end, luxury brand so with this comes the luxurious price tag. However, if you were looking to invest in some staple pieces of makeup I don’t think you can go wrong with this brand. Pat’s CV of experience in both fashion and beauty industries alone should be enough to convince you that your face is in safe and stylish hands!
Text: Emily Jordan
Images: Vogue, Pat McGrath Labs, Sephora, Makeupalley