Pat McGrath launches a beauty product

The makeup artist is striking out on her own beauty product – gold dust.

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While the world of fashion can not forget the golden lips of the models at the Prada fashion show, Pat McGrath briefly noted on her Instagram page, that the product used for the show was of their own creation.

The legendary make-up artist Pat McGrath announced a launch of the product that can be applied on the lips, eyes and skin called Gold 001. Behind the scenes of the Prada fashion show Pat said that she used a  24-carat gold shimmer powder. If you take a closer look at the Instagram of the beauty legend you can see how many teasers preceded the release of this product: models with golden lips and eyelids backstage of the shows, a short video in which in a test tube with water particles of gold are mixed.

In a press release from the office of Pat McGrath, the hotshot makeup artist who creates the makeup look for the fashion house, is explaining that the gold product at hand was a “mysterious, high-impact, rich, metallic pigment.”

“Adding another layer of mystery, backstage at the show McGrath neither confirmed nor denied that the mysterious pigment was a creation of hers,” the release reads. “We’ll just have to wait and see.”

The official release of Gold 001 starts in 2016, it can be purchased on the official website of the make-up artist. Take a look.

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Photographs: Imaxtree

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