Paris is with no doubt the maison de la mode and June’s menswear fashion week was certainly no exception. Here are our top 5 moments from PFWM 2019.
Jacquemus 10th Anniversary Show
Jacquemus wowed with a spectacular show of both womenswear and menswear for the 10th anniversary of the fashion house. Instead of showcasing his SS20 collection in the capital, Simon Porte Jacquemus had his fashion show in a lavender field in the small town of Valensole in the Sud de France. The picturesque setting and the vibrant pink runway were the perfect backdrops for the collections saturated colours scheme and summery styles. The travel sized ‘Le Coup De Soleil’ bottles of suncream which were sent out to guests including Emily Ratajkowski proved useful as temperatures exceeded 40C.
Vetements Parisian McDonalds
Demna Gvasalia took over an entire McDonalds for Vetements’ SS20 show which focussed on his ever-lasting questions surrounding capitalism. Models trapesed out of the fast food joint in workers uniforms, huge bombers, flip flops and heavy metal inspired face make up. The collection was every bit Vetements with oversized everything, contextual logos and exaggerated styles. One thing is for sure, ‘I’m lovin’ it.’
Karl For Ever
Presented in the Grand Palais, the creative director of Chanel for over 30 years was honoured by the fashion world in a ‘chic, not somber’ memorial. The designer who hated funerals was celebrated by the event directed by Robert Carsen, who showed the iconic designer through a documentary of biotic footage narrated by Lagerfeld himself. Even the alternating black and white chairs paid homage to the designer’s monochromatic style. Karl will live on through his unforgettable time at Chanel and in our hearts for ever.
For the labels SS20 PFWM 2019 show, Balmain put on a runway concert in order to raise money for charity RED which supports the fight against AIDS, tuberculosis and malaria. The free concert fell on the annual Fête de la Musique with a line-up including Years and Years and Rag’n’Bone man. The collection was rather futuristic with silver trench coats, mirror blazers and reflective glasses.
Louis Vuitton’s Paris
Virgil Abloh took over the Place Dauphin and made the square his very own for Louis Vuitton’s SS20 PWFM 2019 collection. Hector Bellerin was one of this seasons star model’s and took the streets of Paris (the fashion label’s personal catwalk) in a fuchsia hoodie and shorts and a pair of chunky trainers. The star-studded guests sat at circular tables and sipped Parisian coffee as they watched the show. Afterwards, they had a chance to explore the village fête complete with ice cream stands, crêpe stalls and finally a huge red bouncy castle complete with the LV-monogram.
What was your favourite moment from PFWM 2019? Let us know in the comment section below.
Text: Sylvie Keen
Images: WWD, Vogue UK