Bye bye boring beige and hello to a subtler shade of green than Stabilo Boss neon. Arguably the best ice cream flavour and now the sweetest shade on the fashion spectrum, we decode why pistachio is the colour of the moment.
There’s a new versatile go to shade of the season, and although Pantone’s Colour of the Year is a sweet, candy shade between pink and red, we are seeing subtler, calmer shades of green in beauty trends as well as on the runway, high street and even in interiors.
Pistachio has been on our sartorial radar since the fashion weeks of SS18, but it did not become popular until last October when the search for pistachio and sage green increased by 22% in just 4 months, according to the global fashion search platform Lyst.
As we saw in AW19 trends, spring colours make their way to Autumn Winter shows since bright and pastel hues can make the harsh winters less gloomy. When we say green we think of slime or lush forest hues, but such vivid colours aren’t preferred by many and may feel intimidating to style. Whereas this gelato cool colour will be approved of even by those knee-deep in the current beige neutrals trend.
Perhaps one of the reasons pistachio is having such a moment is that it is seasonless (what with the weird weather the UK has been battling). Additionally, despite the outdated notion that pink = female and blue = male, in this regard green is gender fluid. It is easy to co-ordinate and contrast, it can be pulled off as a tonal head-to-toe ensemble and it is versatile enough for any occasion. We cannot get enough.
And it seems like designers are as in love as we are, applying pistachio in various fabrics and forms like silk dresses, linen trousers, cotton shirts, fur coats, knitted pullovers, bags and shoes.
Taking a look back through the fashion and art archives, pistachio has been a popular choice from red carpet attendees to the Royal Family. And not only has this creamy sage shade made its way through the high street into our wardrobes, but it has become a popular choice in the world of interior design.
With the current raised public awareness to mental health, several soft shades of green have been recognised to create a calming and relaxing atmosphere; hence after a long day at work, coming back to a pistachio painted bedroom can exude a faux foliage-like experience, acting as a form of escapism whilst relaxing the mind and eyes.
We do wonder what triggered the appreciation of this colour. Was it simply the catwalks or was it the Royal Family effect? Is it our love for matcha flavoured food, our consciousness to gender fluidity and androgyny in fashion, or a Farrow and Ball tin of paint? Pistachio belongs to the green family – is this colour our subliminal consciousness to acknowledge the economic state of our planet? Who knows, but we hope it is here to stay.
Have you indulged in a pistachio hued wardrobe? Let us know in the comments section below.
Text: Pinanki Shah
Images: Sally LaPointe, Instagram, Getty, Vogue, Elle Décor, Dekoratif