When we heard the news that Bruta and Soulland were doing a collaboration to design a capsule collection, we got excited – to say the least. After recent collaborations making a hit in Europe, Soulland wanted to set out to make even more iconic pieces. The designs the two brands has chosen for the collection, is featuring a variety of shirts in floral prints. Exclusive to the two brands, you can now find the clothing both in Soulland stores and on the Bruta website.
“The Soulland Collaboration started as we share a showroom in Paris, and we decided we wanted to work on something together as our brands share a similar vision”
– Arthur Yates of Bruta
The collection was originally inspired by Soulland’s minimalist taste of his Copenhagen apartment, with his floral obsession filling the rooms with subtle colour against his simply constructed rooms, a similar design has been foreshadowed in the capsule. The Danish menswear designer is well known for his contemporary and minimalistic style whilst Bruta added his creativity to the collection, not only using his iconic loose fitting aesthetic but exclusive designs especially for the shirts. The most iconic being a flower with orange hues taking the foreground against the plain textiles used for the shirts pattern. The floral features within the capsule are originally inspired the bright paintings of Peter Doig whilst the shirts are available in navy, black and white.
Soulland creative designer Silas Alder and CEO Jacob Kampp Berliner work together to perfect the reputation and aesthetic of Soulland, producing high quality and forward-thinking menswear, original to the target market they try to produce for. They believe that collaborations are a great way of progressing the brands status and finding inspiration from new and up and coming artists, staying fresh and unique.
Bruta is one of our very own London based fashion houses, founded by Arthur Yates. The British designer had no formal training in fashion, his artistic flare takes the foreground of his work whilst his best designs are based around his work and traditional craft work.
What do you think about the collection?
Text: Ellie Botti
Images: Bruta X Soulland