An exhibition dedicated to historic couture designs opens in Paris this week, presented by Swarovski. The installation features 100 pieces from such fashion houses as Christian Dior, Yves Saint Laurent, Lanvin and many others.
According to Vogue,
“The collection of dresses were selected from the Musée Galliera by the museum’s director, Olivier Saillard, and curator, Ann Zazzo – featuring what they believe to be the site’s most beautiful and delicate pieces.
“Swarovski has expanded its activities in all areas of fashion, but it is in the rare and noble discipline of haute couture that the company excels itself,” said Saillard. “It has been involved with haute couture for over a century, spanning crazes, styles and famous designers who all assiduously sought out crystal for formal pieces and embroidery. Swarovski has amply contributed to the magic that is definitively, sublimely expressed by this exclusively French industry since the 19th Century.””
A gala dinner in Paris was set up at the Salon France Amerique in a private mansion of the XVIII century decorated in the spirit of French classicism. Inside the guests were invited to find out more about the history of the brand which Swarovski decided to show clearly: the exhibition presented evening dresses and accessories embroidered with jewels, and, of course the famous jewellery. Among the guests were spotted the director of the brand Nadja Swarovski, the French director of Condé Nast Xavier Romat, the Director of ANDAM Nathalie Dufour, an actress and model Marisa Berenson, an actress and model Angela Lindvell, top models Isabeli Fontana, Kasia Struss, Elena Perminova and many others. A book about the history of Swarovski was also presented at the evening, written in a conjunction with the New York publishing house Rizzoli.
“We are honoured to support the city of Paris in staging this historic exhibition, the first of its kind in the home of haute couture,” said Nadja Swarovski, member of the Swarovski Crystal Business executive board. “Ever since my great great grandfather, Daniel Swarovski, visited Paris at the dawn of the last century, Swarovski has played an intimate role in the history of haute couture – and we hope to continue our collaborations with fashion’s creative visionaries for the next hundred years.”
The exhibition is open to the public from March 2 to July 6, 2013; Monday to Saturday from 10am to 7pm; at Hotel de Ville, Salle Saint-Jean, 5 rue Lobau, 75004 Paris.
Photographs: Julien Hekimian