When planning the album merch for her long-awaited seventh record Lover, Taylor Swift was absolutely sure of which designer to approach for collaboration. It’s Stella McCartney. The two have been friends for quite some time, so it only feels like a natural fit.
In conversation with Vogue Taylor said:
“When I started spending more time in London, Stella and I would go on walks, have cocktails and talk about life. So, when it came time to write this album, I name-checked her in one of my songs and when I played her the album, I said, ‘Should we do something?’”
McCartney was surprised when Taylor reached out regarding album merch:
“I couldn’t believe that my name is in a Taylor Swift song (what?!). After Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music… What I love is how we really complement each other in what we generate creatively together.”
The capsule album merch collection drives inspiration from graffiti, vintage band tees, old-school Taylor Swift lyrics and the popstar’s cat, Benjamin Button. We are excited for the release of all the organic cotton sweatshirts and T-shirts, sustainable viscose bomber jackets, and a bag crafted from Eco Alter-Nappa leather, which comprises recycled polyester and oils from vegetable waste.
The last two limited-edition pieces (retailing for £1,335 and £525) will be available to order on Stellamccartney.com from the evening of the 22nd of August, and in London and New York stores on the 23rd of August.
The album merch will drop in the “Lover Experience” Taylor Swift pop-up shop in New York and will be available from the 23rd to the 25th of August.
“At Stella McCartney we are so serious in how we manufacture and how responsible we are. We are always looking at sustainability and not killing animals. It means we have such a serious undertone in… how we conduct ourselves as a brand. I have to counter that with having a lightness of heart, a sense of humour and not make people feel terrible.”
Follow the hashtag #StellaxTaylorSwift to see a first look at the collection and for more announcements from the power duo.
What do you think of Taylor Swift working in collaboration with Stella McCartney on album merch? Are you excited? Let us know in the comment section below.
Images: Vogue UK, Wikimedia