UNDERAGE AW19: The normal and the strange

Inspired by cult film The Rocky Horror Picture Show and its impact on the sexual revolution movement in 1970s Britain – UNDERAGE’s AW19 collection encapsulates the blurry lines of human sexuality and gender amongst young people. Presented on Sunday at BFC Showspace, the new UNDERAGE AW19 collection shocked and excited the fashion crowd.Underage London Fashion Week - AW 2019 - Backstage Tales

About the AW19 collection

The fashion house used dark tones to represent the horror and hedonism of The Rocky Horror Picture Show and to represent how the film has inspired the youth of Generation-Z today, the womenswear collection has androgynous styling as a prominent feature throughout the pieces. The Rocky Horror Picture Show film is infamous for its stark juxtaposition of two extremes, a clash between what is perceived as ‘normal’ and what is perceived as ‘strange’.

This collection reflects the film’s iconic way of thinking: shapes of garments that modern consumers are familiar with, such as t-shirts and knitwear, are deconstructed to blur the lines of their own perception of ‘normal’.

More blunt contrasts can be seen throughout the collection, specifically within the way that UNDERAGE combines a traditional and modern approach to fashion. Class suit-like silhouettes are contrasted against pseudosexual graphics and clothes with streetwear sensibilities. Garments made of velvet, wool, PVC, jersey and jacquard appeared in electric blue, metallic and deep red hues.

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About UNDERAGE

Beijing born Ying Shen, Founder and Creative Director, started her career in textile printing and graphic design, after falling in love with the subjects at Central Saint Martins University (UAL). When she started her brand UNDERAGE to explore youth/pop culture using fashion, she vowed to keep true to her roots and use her graphics background in her designs.

True to form, every season stands out with youthful designs, pop culture celebrations, and striking graphics reminiscent of traditional textile techniques.

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Underage London Fashion Week - AW 2019 - Backstage Tales Underage London Fashion Week - AW 2019 - Backstage Tales Underage London Fashion Week - AW 2019 - Backstage Tales Underage London Fashion Week - AW 2019 - Backstage Tales Underage London Fashion Week - AW 2019 - Backstage Tales


Images: Olivier Claisse

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