Your hair is your canvas: Paint is the new trend

Whilst it’s obvious that the clothes take centre stage at Fashion Week the hair and make-up worn can also make or break a show. With catwalk reports specifically commenting on the best hair and make up looks of the season, we are just as influenced by the beauty trends, on the runway as we are by what the models are wearing.

A designer is just as likely to ignite a new hair craze as they are to start a new fashion trend. From Alexander Wang’s ‘Rose Quartz coloured hair’ in Fashion Week S/S 18 leaving us all reaching for the dye bottle to Moschino resurfacing our love for backcombing in S/S 2013, catwalks provide the power for new trends to catch our attention. Causing a stir this season was painted hair from the likes of Moschino, Marni and Matty Bovan.

The popularity of pink hair after it was featured on model Stella Lucia for Alexander Wang S/S 20 is
proof that catwalk hairstyles can cause a craze.

Matty Bovan

At Matty Bovan models were seen wearing pastel coloured, hand painted ponytails. Whilst the pastel
colour was achieved in the usual conventional way on lighter hair by using hair dye, colourist Josh Wood had to take extreme measures to create the same look on darker hair. Wood, who was also responsible for the Rose Quartz sensation at Alexander Wang , had to use ACTUAL PAINT from Farrow and Ball, which he dipped the model’s hair into until the right colour was created. But before you think about nipping down to you local B&Q and grabbing yourself a pot of paint to recreate the look then think again. It was actually the model’s extensions that got dipped, which, luckily for them, means they wont be struggling to get the paint out.

Josh Wood was responsible for the pastel painted ponytails at Matty Bovan this season.


Literal sweeps of colour were applied to the wigs at Fashion Week, by hairstylist Julien d’Ys at the Pablo Picasso inspired Moschino show in Milan. Also a sculptor and painter, d’Y’s proved your hair is your canvas, as he used an artists palette to apply the paint in shades of red, blue pink and yellow. Not only did this create Pablo-esque vibes, it also conjured up a powerful metaphor. What better way to celebrate a famous painter than create art on the models’ hair? Speaking backstage to Stylist Magazine d’Ys said ‘I tried to give the hair a touch of colour and illusion of material as if it was a painters canvas’. The painted hair perfectly fitted with Jeremy Scott’s vision to create a Pablo Picasso wonderland, and made sense seeing as the show was influenced by one of the world’s most famous painters. Whilst the painted hair was a more literal connection to Picasso, the models’ were also styled in into chignons as a nod to Picasso’s Spanish nationality. D’Y’s also chose the style he did to reflect the way that women were represented as strong and powerful in the cubism art movement (the art movement that Picasso was known for).

The painted hair by Julien d’Y’s for Moshino was a clever choice for a show inspired by Pablo Picasso.


Hairstylist, sculptor and painter, Julien d’Y’s viewed the models’ hair as a canvas.


At Marni the aesthetic created almost looked as if the models’ had shampooed their hair with paint and left it in for a few days. Dried white paint not only messily clung to their hair but their face and ears as well.


Which of the painted looks is your fave? Does Moschino’s Picasso inspired flickers of paint float your boat or are the pastel colours of Matty Bovan more your cup of tea. What about the messy masterpiece
at Marni?

RELATED: Blondes: The guide to toning your hair properly 

Text: Chaz  Lou Pond

Slider – Moschino- LUCA CANNONIERI
Alexander Wang Pink Hair on Stella Lucia – POPSUGAR Photography/ Kristina Rodulfo.
Stella Lucia Catwalk – Getty Images.
Josh Wood Pastel Coloured Ponytail and close up of pastel colour. @joshwoodcolour Instagram.
Moschino runway- Alessandro Lucioni /
Moshino hair – Flippp Fortis.
Painting hair at Moschino- GHD
Marni – Daniel Dal Zennaro/EPA.


Digiprove sealCopyright secured by Digiprove © 2019 Irina Gorskaia

Leave a Reply